Why
Brand
Systems
Pro?
Brand
Systems
Pro
Powerful, comprehensive identities for products and protocols
Because your brand is an essential component of your success; because old paradigms for branding can’t flex with decentralized or protocol-based projects; because your brand is the sum total of what everyone thinks it is, and that perception is potentially unlimited; because landscapes have never been more complex, volatile, and interesting; because creating iconic patterns through branding has never been more nuanced to achieve or important for business success.
What
is
Brand
Systems
Pro?
We create powerful, comprehensive identities for products and protocols. Our team of experts works closely with founders, DAOs, and developers to craft robust brands that anticipate the needs of tomorrow – from strategic design and aesthetic positioning to seamless UX. From instant brand kits and landing pages to all-inclusive launches, our flexible process leverages advanced branding techniques to deliver exceptional results for clients ranging from timeless luxury labels to emerging decentralized networks.
How
it
all
works?
Strategy
Articulating the who, what, how and why at the heart of the brand. Distilling vision and values. Positioning the brand in its competitive landscape and the world at large.
Visual Design
Building visual identity systems and defining aesthetics that bring the brand strategy to life.
Language
Developing key brand narratives, tone of voice, taglines and a system of codes and best practices for communication and marketing. Product naming and naming systems.
Digital Assets
Creating a landing page, social presence and/or application that blends the various aforementioned elements into a tangible and compelling expression of the brand.
UX / UI
Designing the interactive touch points of the brand. Developing intuitive, rewarding and elegant systems that allow users to make the most of the product / protocol.
Process
No
one
size
fits
allProject scopes are bespoke to each client. They can range from size S (a simple brand positioning exercise) to XL (a complete full stack brand from strategy to visual identity to landing page). Get in touch to see what we can do for you :)
Team
Who
is
BSP?
We are a group of brand experts with decades of experience who have come to work together organically via complex branding projects in decentralized technology. Through this work we have discovered new best practices and tools that allow for efficient, transparent and truly collaborative ways of working with our clients, from strategy to execution.
Our core group consists of the brand strategists Nemesis, designer Alphanumeric and creative technologist Pentacle.
Clients
Our clients include established luxury and media brands as well as emerging technology products, platforms and protocols.
About us
Nemesis is a consultancy and creative studio with nodes in Berlin, Los Angeles, and New York. We work across brand, design strategy, cultural research, and language. In addition to client work, Nemesis publishes self-initiated cultural research and incubates web3 projects that explore new creative economies.
Alphanumeric is a versatile Designer and Creative Director, specializing in brand identity creation and development. He collaborates with a diverse range of clients across a broad spectrum of sectors and believes in design that adds value, has meaning, and is well crafted.
Pentacle is a seasoned web3 Creative Director, Product Manager, UX specialist and interaction designer.
Contact